The Art of Connecting II

At ConnectWorking, we feel very strongly that all business transactions need to come from a win/win perspective. That is why we recommend you never approach people with the idea of selling to them.

Why? Well two consistent mistakes we see people make in networking is they tend to pre-judge someone based on the fact they are a sole operator, small business or a business that they feel is one they don't think they have any synergy with. Secondly they think of that person as a potential client only.

Remember it is not just about them, it's about who they know! Think of them as a hub of new contacts that you can tap into.

The reason why win win situations work instead of "selling" to someone is because no one feels they are being pressured or being sold to. A classic thought process is where people are thinking, "all that seems to be happening is I am having to pay for stuff and I am not making money myself". This is something you need to avoid. Far better to get someone excited about how you can both work together to both make money and promote each other.

What separates a good business person from a great one is the ability to listen to the dissatisfactions, challenges and needs people have and then offering them the solution! How good are you in their eyes now? There are many ways of achieving this outcome. For a fraction of the cost you may already be spending on marketing to acquire new business, you can tap into your existing clients or other people's clients and get them to do it for you!

Yes there is an inexpensive, efficient time saving way to generate business with little effort and little cost. It is called a Host Beneficiary campaign.

In addition to saving time and money, here a few benefits of taking part in a Host Beneficiary campaign:

- You are targeting people who are ready to buy so the hit or miss is greatly reduced
- You are leveraging off someone who has your target market on their database
- You gain access to this database simply by making an offer that benefits all
- It is targeted marketing strategy with little cost to you
- It is based on good will, developing existing strong relationships and as a consequence you may get their clients to do business with you

If you would like to know more about a Host Beneficiary campaign or if you need help with them, please contact us at admin@connectworking.com.au